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Pac-Man Scores New Licensing Deals Amid Strong International Roll-Out

41 Entertainment has recently announced that their Pac-Man and the Ghostly Adventures property has just achieved a strong international roll-out, with the TV series itself performing above expectations in key markets, including Spain, France, UK, Russia, Israel, India, Korea, Eastern Europe, Turkey, and Canada.

Additionally, many new markets – including he Nordics, Benelux, Portugal, Italy, Australia, Mexico, Brazil, the Middle East, South East Asia, Latin and Central America and Germany will launch during the year.

Locally, additional new licenses have been granted recently as follows:

In France, Hachette will have a full Publishing line while Delcourt will have Comic Book Albums, Alcara will produce charms while two QSR promotions are lined up, one for Fall 2014 followed by another in Spring 2015 as well as Play by Play will design and distribute Beanies and Best will have Footwear bringing the total licensees to 19 in France.

In the United Kingdom, Sambro will handle bags and stationery, More for Your Store will have money tins, Palamon International will have dress up and accessories and Play by Play will design and distribute Beanies bringing to 18 the total licensees producing product for the UK.

In Iberia, Copywrite will handle backpacks and bags, Comercial Mercera will have patches and zipper pulls, Madhouse will launch mall events, Hot Shots will produce candy, wafers and cookies, Educa Borras will produce puzzles and distribute the KNEX construction toy line, Play by Play will design and distribute Beanies bringing to 19 the total licensees producing product for Iberia.

In Mexico, where the TV series just launched on Televisa on April 4th, Carvajal has been granted notebooks, Granmark will have party supplies, Union Kids has been granted apparel and Multimusic will handle Home Entertainment bringing the total licensees in Mexico to 16 while Fabricas de Productos (Frito Lay) will have a promotion in Central America for Salty snack products under the CHEETOS brand and TAZOS promotional products where 14 total licensees have been signed.

In Brazil, XERYUS will handle backpacks, Tilibra has been granted notebooks and diaries, Diplomata is awarded backpacks and lunch boxes, Editora Alto Astral has coloring magazines and sticker albums, Festcolor has party supplies while PlayArte handles Home Entertainment bringing the total licensee list to 14 in Brazil.

In Israel, Global Brands has been awarded apparel, ORSUN will produce home goods products, Glidot Strauss (Unilever) will produce ice pops, Chagim Nechalim has stationery and backpacks, Fine Design has light fixtures and wall decals bringing the total licensee list to 13 in Israel.

In Benelux, van der Erve has been granted apparel while Global Industry will produce wheeled toys and gift items and Play by Play will design and distribute Beanies with the market now reaching 20 licensees.

In Turkey, Biber will create mall events and join other licensees to a reach a total of 11.

pac-man


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

By Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

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