PBS Distribution Licenses Baby Genius Library
Genius Brands International has recently appointed PBS Distribution as the home entertainment licensing partner for their huge Baby Genius library, which consists of more than 500 songs and 125 music videos, along with new content in the pipeline.
The news is a good one for PBS Distribution, as Genius Brands is currently in the process of bolstering their library, with this year seeing fresh updates to their signature characters, as part of an overall relaunch of the properties. The campaign included launches of new designs, products, and entertainment elements. The partnership with PBS distribution is expected to increase distribution and retail sales of the Baby Genius content.