Pixar’s Brave Dominates the Weekend Box Office
Last weekend, Pixar proved that it still has the chops needed to secure a spot on top of the box office, with the studio’s 13th animated feature, Brave, taking the number one spot at the box office on it’s first opening week with an impressive $66.7 domestic gross. Brave also marks a milestone for the animation studio as the first Pixar film to have a female lead. Opening in 10 territories representing 17% of the foreign market and making $13.5 million puts Brave’s global take at $80.2 million.
The 2nd spot on the box office is occupied by the previous number one, Madagascar 3, which is still going strong with a $20.2 weekend, bringing its total cume to $157.6 after a mere two weeks in theaters. The fact that it is also an animated film emphasizes that it’s not all gloom and doom for the animation industry, and that people (regardless of age) will still flock to movie theaters if you give them something they want to watch.