According to a recent announcement, leading European family entertainment company Planeta Junior will serve as the licensing agent for IMPS property The Smurfs in Spain and Portugal. As part of its duties, Planeta Junior will be managing all the IP consumer products for both the classic brand geared towards millenial audiences, as well as the new animated films and series causing a sensation with young viewers.
The Smurfs is based on the world and universe created by Belgian comic artist Peyoin 1958, which saw renewed popularity recently due to a series of CGI and live animation films. The momentum will continue as a new TV series is slated to launch worldwide in 2021.
Veronique Culliford, founder and president of IMPS/The Smurfs and daughter of The Smurfs creator Peyo, stated: “We are very happy to collaborate in Spain and Portugal with Planeta Junior, who will for sure carry on The Smurfs image with great emotion for children, big and small.”
“The Smurfs are among the most iconic and beloved characters ever created. We are proud to manage this property in Spain and Portugal, where these little blue creatures have been around several generations for 60 years and keep smurfing kids nowadays. We are sure that both adults and kids will love the amazing products we are developing that will take The Smurfs to places never explored before.” said Ignacio Segura, General Manager at Planeta Junior.