The premiere of the original animated series Elena of Avalor on July 22 on Disney Channel and Disney Junior bagged the number 1 spot among all kid-targeted television networks in total 4.2 million viewers (kids 2-11 – 2.2 million/5.6 rating and adults 18-49 – 1.1 million/0.9 rating) for 2016 to date.
Elena of Avalor’s first 2 episodes introduced a princess who is inspired by various Latin folklore and cultures and these episodes produced 1.4 million viewer engagements, including more than one million on Disney Junior App in a few days and an additional 3.9 million views of the first episode and thirteen videos on the YouTube Disney Channel. The series premiere among Hispanic viewers was the number 1 telecast of third quarter of 2016 to date (girls 2-11 – 5.2 rating, girls 6-8 – 6.0 rating).
So far, Elena of Avalor has brought more than 6.5 million viewer engagements on the Disney Junior app and Disney Channel app and another 686,000 engagements on Disney Channel Set-top Box Video-on-Demand. The fan base of the series covers more than 15 million across key social media platforms including Twitter (1.5 million), Facebook (7.8 million), YouTube (1.2 million) and Instagram (4.5 million).