background img

The New Stuff

Rainbow and Mattel Inks Mia and Me Partnership Deal
2462 Views

Rainbow and Mattel Inks Mia and Me Partnership Deal


Rainbow and Mattel Inks Mia and Me Partnership Deal

Italian distribution and licensing house Rainbow has recently entered into a licensing partnership deal with toy giant Mattel for the hit girls’ TV series Mia and Me. Mattel will be joining the list of international Mia and Me licensing partners, which includes Panini, Belltex, Ciementoni, Schmidt spiele, and Egmont. Mattel is planning to come up with consumer products by summer this year.

Mia and Me follows the story of a 12 year old girl named Mia, who is currently trying her best to fit in at her new school, when she suddenly got caught up in adventures in the animated fantasy world of Centopia, a mystical place inhabited by magical creatures such as unicorns, elves, dragons and others. The live-action/CG hybrid series is currently being developed and produced by Lucky Punch, Rainbow, March Entertainment, and ZDF, with m4e and Raindbow jointly acting as master agents. The new 26×23 season will be launching this year.

“Mia and me is an exciting new property for Rainbow and we are thrilled to have secured Mattel as our toy partner,” said Bettina Koeckler, SVP and GM Global Consumer Products for Rainbow. “Their enormous experience and success at retail makes them the perfect fit for the brand.”


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Also wrote some stuff for The World Comic Book Review.

Recently Published

»

Funimation Goes Plus Ultra on October 12 with Season 4 of My Hero Academia

Fans of the shonen superhero franchise My Hero Academia better ...

»

Super Dinosaur Roars with New International Deals

Skybound Entertainment and Spinmaster Ltd. recently secured a raft ...

ricky zoom
»

eOne and Nickelodeon Kickstarts Ricky Zoom

The studio behind hits such as Peppa Pig and PJ Masks, eOne, ...

»

Denver the Last Dinosaur Reboot Gets New Deals

PGS Entertainment recently secured a raft of new deals for ON Kids ...

»

Scooby-Doo: Where are you! 50th Anniversary SDCC Interviews

ToonBarn is celebrating the 50th anniversary of the world’s ...

»

Marvel Rising – Battle of the Bands Special to Launch on Youtube

This coming Wednesday, August 28 at 4PM PT, the Official Marvel ...

»

New One Punch Man Game Launched: Road to Hero

Fans of the hit shonen comedy franchise One Punch Man should ...

»

Young Justice: Outsiders SDCC RoundTable Interview

Everyone is anticipating the 3-episode finale of Young Justice: ...

»

Disney is Rebooting the Proud Family?

A lot of the young Toonbarn readers probably won’t remember ...

Skip to toolbar