Genius Brands International is gearing up to add even more colors to preschoolers’ lives, asthey have recently signed on new licensees for their colorful, cheery preschool series Rainbow Rangers. This 52 x 11 minute series will now have Global Design Concepts (bags & luggage), Handcraft (underwear) and Taste Beauty (bath & beauty) as part of its large family of licensees. They will be joining previously announced partners such as .E.R. Accessories (accessories), Bentex (apparel), Franco Manufacturing (bedding & home decor), and master toy partner Fisher-Price.
“The industry’s response to Rainbow Rangers continues to bolster are expectations for this colorful, engaging and empowering series for young viewers,” said Genius Brand’s SVP of Worldwide Consumer Products Lloyd Mintz. “Each new partner and every branded product line we introduce in support of Rainbow Rangers fuels greater interest and ultimately, will bolster what is already anticipated to be a tremendously successful new preschool brand.”
For the uninitiated, Rainbow Rangers focuses on the real lives of a group of female super heroes as they save the Earth on a daily basis, while providing much-needed lessons about friendship, environmental awareness, and bravery. The titular Rainbow Rangers will showcase various fun and exciting adventures as they save people, animals, and even the natural wonders of the Earth in every episode. The series will be premiering via Nick Jr. In 2018.