Content and media company CJ E&M has recently announced that their first global original animated series, Rainbow Ruby, will be expanding its global presence with a whole slew of new media partners. The show is produced by CJ E&M, in partnership with DHX Media, which also handles TV sales for the US, EMEA and Canada, and China Entertainment, which handles TV sales and licensing & merchandising for China. The Global licensing program for regions outside of Asia and Lat Am is being handled by CPLG.
Rainbow Ruby is currently enjoying healthy viewership as it airs on multiple major media broadcasters in Asia including ABS-CBN (Philippines), RTV (Indonesia), Thai PBS (Thailand) and Yoyo TV (Taiwan) — which has received positive feedback from fans since their August 2016 launch. Additional channels are expected to air the series within the year.
Additionally, DHX Media has inked 10 new broadcast deals with networks all over the world, including the likes of Family Jr in Canada, TV3 in Ireland, Jim Jam in Benelux, YLE in Finland, NRK in Sweden, Discovery for its Frisbee channel in Italy, Canal Panda and SIC in Portugal, Hop! Media Group in Israel, MiniMini+ in Poland, and Minika in Turkey.
“We are thrilled with the positive response to Rainbow Ruby from both broadcasters and viewers,” said Dong Sig Shin, Head of Animation Division, CJ E&M. “The series has been well received by our current broadcast partners and we look forward to announcing new global media partners throughout the year.”
For the uninitiated, Rainbow Ruby is a 3D CG animated series that focuses on the eponymous six year old girl, who is transported to Rainbow Village – a fantastical place where her toys can come to life. The episodes have Ruby taking on different professions in order to solve problems creatively. The show teaches kids how to dream big and look forward to a brighter future.