Ratings of Oddbods in U.K. Continues to Rise
The peculiar and crazy characters of non-dialogue animated comedy series Oddbods by One Animation are proving to be a major hit in the U.K. According to the most recent ratings figures, the show is one of CITV’s top 5 shows of 2016 and is well on its way to raking up more than five million views. In addition, data from 2015 places the animated kid’s show of the year in the U.K., in spite of launching there in late autumn.
Oddbods is a sketch-style show follows the antics of 7 charmingly odd characters Newt, Pink Bubbles, Yellow Pogo, Blue Zee, Purple Fuse, Green Jeff and Red Slick. The series is presently airing all over the world in 46 x 5 and 224 x 1-minute formats. A 60 x 7-minute format will debut early this summer in the U.K. Oddbods can also be watched online and through social media platforms such as YouTube, where it has exceeded 65 million views. One Animation has acquired a number of deals and partnerships to expand the brand into licensed merchandise over the winter.