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Rovio charts out Angry Birds’ future, including new TV show


At the Las Vegas Licensing Expo this week, Finnish game developer Rovio laid out plans for the future of Angry Birds. Highlighted by the Sony Pictures release of the The Angry Birds Movie 2 in September 2019, the sequel to the 2016 film that grossed $352 million worldwide, the company has multiple other projects on the cards.

The highlights include the development of a new long-form animated series which is planned to be released in 2020, an unscripted competition TV series, new live stage shows, location-based entertainment projects and original live-action and animated content for the highly successful Angry Birds YouTube channel, which has over 2.3 million subscribers and monthly viewership of nearly 200 million minutes.

Rovio has also announced a new licensing partnership with global confectioner Perfetti Van Melle, owner of the Chupa Chups brand. Commencing in 2019, this long-term partnership will develop an extensive range of Angry Birds branded Chupa Chups products, with six million units set to be distributed across global markets.

The company has also signed a number of licensing partnerships in North America including: FAB (bags, backpacks and lunch kits); Ranir (children’s oral care); Merske (ride-on and pretend-play toys); WEI Sales/Wells Dairy (frozen confections on a stick); Blue Spring Partners / Fin Fun (character-shaped wearable blankets and towel wraps); Crocs (Crocs footwear and Jibbitz charms); and Brown Trout (calendars).

Rovio has also secured promotions for 2018 with Sonic Restaurants, as well as Hostess Brands, which is set to release over 10 million co-branded packaged bakery foods with a bounceback promotion tied to the mobile game Angry Birds Match.

In addition to these new licensing agreements, Rovio has renewed deals with a number of long-time partners, including: Brunswick Bowling (branded bowling alleys); Decopac (cake decorating); Dynamic Displays (event balloons); Handcraft Manufacturing (children’s packaged and hanging underwear); Hybrid Promotions (children’s apparel, tees, fashion tops and separates); Inkology (back-to-school stationery; Komar Kids (children’s sleepwear); Toy Factory (amusement plush); Radz II (novelty candy dispensers); The Ziegenfelder Company (frozen ice pops); Duncan Enterprises / Chesapeake Ceramics (make-your-own ceramic pottery); and Bulls I Toys (novelty toys).

These far-reaching licensing arrangements build on Rovio’s ongoing partnerships with: Bentex Group (children’s swimwear); Checks in the Mail (personalized checks); ES Originals (footwear); Innovative Concepts in Entertainment (arcade machines); Jay Franco & Sons (bedding, bath and room decor); Fabric Traditions (fabric by the yard); World Tech Toys (RC toys); and Pez Candy (Pez).

The September 2019 theatrical release of The Angry Birds Movie 2 is swiftly followed by the landmark 10th anniversary of the original game in December 2019. To date, the mobile game franchise has amassed over four billion downloads since 2009.


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