The May 20 theatrical debut of Rovio Entertainment’s The Angry Birds Movie is right around the corner, and the momentum it has built will not be wasted as the company has recently announced an impressive list of new licensees for various categories of their Angry Birds franchise.
The list includes a number of fairly big brands, including toy juggernaut LEGO, which will bring six new building sets based on the Angry Birds movie franchise, with plans to incorporate the playsets into the Angry Birds Action! game via the inclusion of “Birdcodes” on the packaging. Spin Master has also joined the crew via a new line of collectible figures, playsets, and games. H&M is producing an exclusive line of children’s apparel, while Amscan is on board for party supplies and children’s costumes in several territories.
Other North American licensees include Toys & Games – Hasbro (branded Chutes and Ladders), Commonwealth (plush), World Tech Toys (colorful drones), CS Direct (seasonal outdoor play); Electronics – Kid Designs (electronic accessories); Sporting Goods – Brunswick (branded bowling scoring system); Party Goods – Rubie’s (costumes for kids & adults); Stationery – Inkology; Personal Healthcare – Dr. Fresh (toothpaste & mouthwash); Gifts & Novelties – SunStaches (sunglasses with eyebrows), Bulls I Toy (dog tags, trading cards), Domestics – Jay Franco (bedding); Arts & Crafts – Painting Lulu (paper-to-digital coloring books); Housewares & Furniture – Kurt S. Adler (holiday ornaments, stockings), Thermos (lunch bags, beverage containers), York Wallcoverings (wall stickers); Confectionery – Radz (candy dispensers), Primary Colors (cookies, gummies), Decopac (cake decorations), Yowie (molded chocolates); Accessories – Accessory Innovations (backpacks, lunchboxes), World Trade Jewelers (craft jewelry), The Moret Group (socks); Apparel – Hybrid and Freeze (tees, hoodies), Handcraft (kids’ underwear), Komar Kids (PJs and robes); Publishing – Harper Collins, National Geographic and Centum (print books, various), Sellers Publishing (calendars).