Rubicon Picks Up Monster in My Pocket
Rubicon Group Holding has recently acquired the global, merchandising, and digital media rights to the hit Monster in My Pocket brand of collectible toys from its creator, MEG. Rubicon plans to create a global brand strategy for the IP, which will include the development of brand new animated Monster in My Pocket content for theatrical and television distribution, DVDs, game platforms, apps, and even online and social media. Master toy license rights will still be retained by MEG.
“We are pleased to be working with MEG and welcome the opportunity to expand our reach in the digital marketplace with creative new content for the Monster In My Pocket® franchise,” said David Corbett, RGH’s North America’s exec director.
“Our new association with MEG perfectly supports our corporate goal to partner with high profile companies on well established brands that will benefit from RGH’s proven expertise in producing the highest quality animation to achieve global success. This is an important new partnership for RGH and we look forward to a long and profitable association with MEG,” said RGH CEO Randa Ayoubi.”