Sanjay & Craig, Spongebob Top All TV with Kids
Nickelodeon’s newest animated comedy series, Sanjay and Craig, and one of their longest running hit shows Spongebob Squarepants recently made it to the top two spots, respectively of all TV with kids this week. SpongeBob SquarePants managed a 5.3/1.7 million K2-11 and 3.5 million total viewers, while Sanjay and Craig’s second week averaged a 5.1/1.7 million K2-11 (up +16% over last year’s like time period) and 3.1 million total viewers (up +8%).
Sanjay and Craig also had a strong following among kids 6-11, where it managed to rank as the number one animated program with an average of 5.5/1.1 million. The series has debuted two weeks ago to an overwhelmingly positive response, focusing on the hilarious misadventures of an excitable 12 year old named Sanjay, and his smooth talking snake Craig.
Nickelodeon also landed TV’s top two preschool series this week: the number one preschool series Bubble Guppies and the number two, Peter Rabbit.