Hello Kitty and Sadako Yamamura don’t exactly belong together within the same sentence, much less the same movie, especially if we’re talking about the theatrical release of the latest installment in the classic J-horror franchise. But it’s actually going to happen: to commemorate the Japanese release of Sadako 3D, Sanrio will release three Sadako 3D x Hello Kitty designs.
The Sadako 3D x Hello Kitty merchandise features creepy elements from the Ringu being given the Sanrio treatment, such as a Hello Kitty Sadako, complete with long, face-covering hair and pink bows.
Sadako 3D is not a remake of the Ringu, but rather a new story using the same premise: an online video clip of someone committing suicide compels viewers to take their own life as well, followed by the hauntings and all the usual curse thingies that come with the franchise.
The new movie and the accompanying Hello Kitty merch tie-ins will hit Japanese theaters on May 12th, 2012.