SBT Brazil Welcomes Masha and the Bear
SBT, the 2nd largest free TV channel in Brazil has recently started airing the popular Russian animated series Masha and the Bear, which is presently airing season 1 episodes during its Carrossel Animado block, Monday to Friday at 7 a.m. SBT has obtained the rights from Animaccord of both seasons, picking up to 52 episodes.
Masha and the Bear is proving to be popular in Brazil, thanks to an existing partnership with Turner, the SBT debut and the intended expansion of the licensing program of the brand into the country. According to Animaccord VP Vladimir Gorbulya, the huge audience of both its regional broadcasting partners will push massive demand for branded products.
Dogs Can Fly is Masha and the Bear’s agent for Latin America.