Sony Pictures Animation has recently announced a new deal with Cartoon Hangover’s Fred Seibert in order to launch a new idea incubator project named GO! Cartoons. Designed to provide emerging artists with much-needed opportunities, Go! Cartoons will turn the artists ideas into animated shorts that will debut on Seibert’s Cartoon Hangover Youtube Channel, giving it exposure to more than 1.3 million subscribers.
Sony Pictures Animation, for their part, will be funding 12 five-minute animated shorts, with plans to release one per month on Cartoon Hangover. Out of the 12 selected shorts, one will become a limited series for the channel. This allows Sony to find new promising talent and marketable content through an alternative development method.
“Fred Seibert is a force of nature in animation, and we are thrilled to expand our current relationship with him by partnering on this,” states Bob Osher, President of Sony Pictures Digital Productions. “This is a great opportunity for Sony Pictures Animation to find new talent that might not emerge from more traditional platforms. Fred has a proven track record with this type of incubator project, with series after series launched from them, including The Powerpuff Girls, The Fairly OddParents and Adventure Time. Hotel Transylvania director Genndy Tartakovsky was also an incubator find—Fred and I were in the first meeting where he pitched the idea for the hit series Dexter’s Laboratory.”
For details on how to pitch an idea, you can head over to the GO! Cartoons FAQ: cartoonhangover.com/gocartoonsfaq.
Source: Frederator Studios (via AWN.com)