background img

The New Stuff

729 Views

Sony Expands Distribution Deal with Genius Brands


Sony Pictures Home Entertainment has recently expanded their home entertainment distribution agreement with Genius Brands International, which will now cover worldwide home entertainment marketing and distribution of the Kid Genius and Baby Genius labels from all of Genius Brands’ properties. Aside from the expanded global distribution agreement, Sony Pictures Home Entertainment has also taken an equity stake in Genius Brands.

“The global distribution deal between Sony Pictures Home Entertainment and Genius Brands provides a myriad of growth opportunities for both companies and coordinated global marketing for each of our brands as well as for our rapidly growing Kid Genius and Baby Genius channels” said Andy Heyward, Chairman and CEO of Genius Brands. “We look forward to working with SPHE to source, develop and produce valuable commercial children’s ‘content with a purpose’ for global audiences.”

“Genius Brands offers an incredible value to the worldwide marketplace in providing content with a purpose to children and family audiences around the globe. We are pleased to bring our global capabilities to this expanded relationship with Genius,” said Bill Stellman, SPHE’s Executive Vice President, Chief Financial Officer and Supply Chain.

Included in the new agreement is the all-new music and fashion-centric brand for tween girls, SpacePOP, which launched in Q4 2016 to massive positive reception. Also covered by the deal is the original Baby Genius series, which was relaunched as part of the brand’s 2016 expansion, Warren Buffett’s Secret Millionaire’s Club, and Stan Lee’s Cosmic Crusaders.


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

disney
»

Jerry Jones and Adventure Time: The reasons why fans feel off about Cartoons the last several years…

What does Jerry Jones, the owner of The Dallas Cowboys, one of the ...

»

Netflix launches new Pucca: Love Recipe animated series

Streaming giant Netflix added the new CG-animated Pucca: Love Recipe ...

»

Toys reveal first look at new Chinese Transformers animated series

These Autobots have definitely been hiding, though not necessarily in ...

»

Spookley the Square Pumpkin returns with new TV special after 15 years

The 2004 CG-animated movie Spookley the Square Pumpkin is getting a ...

»

Bakugan Battle Planet brawls into second season

Bakugan is standing tall, like an awesome one. Spin Master’s ...

»

Cartoon Network Asia adds Time Bokan 24

WarnerMedia’s Cartoon Network channels in Asia are adding a ...

fast & furious: spy racers
»

Fast & Furious Franchise Gets a Cartoon Spin-Off

Vin Diesel’s massively successful Fast & Furious franchise ...

»

Batman Beyond 20th Anniversary Interviews from NYCC & SDCC – Part 2

Yesterday, we shared our first half of interviews from New York ...

»

Batman Beyond: The Complete Animated Series Limited Edition

Batman Beyond, the landmark animated television series that ...

Skip to toolbar