Sony to Launch Hotel Transylvania Mobile Game
Sony Pictures Consumer Products Inc. and PlayFirst have teamed up to develop and market a new immersive mobile game based on Sony Pictures Animation’s upcoming 3D animated horror-comedy, Hotel Transylvania.
The mobile game, called Hotel Transylvania Dash, is a time management game in the same vein as PlayFirst’s Hotel Dash games. The game is scheduled for release via the iTunes App Store on September 20, 2012 – a full 8 days ahead of the film’s September 28 release.
“For the Hotel Transylvania mobile game, we wanted a licensee who could uniquely deliver the high quality game experience and fun on par with our movie. PlayFirst delivers a proven, immersive game mechanic and a worldwide recognized brand with both the ability to develop a great game and market it globally to an existing and growing fan base,” said Mark Caplan, vice president of licensing and consumer products for Sony Pictures Entertainment.