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Sony relaunches UK channel Kix as Pop Max

Sony’s boys channel in the United Kingdom, Kix, is going to get a makeover. Starting August 30th, the channel will now be a comedy-focused network aimed at boys aged 6 to 10 called Pop Max. The new name puts the channel inline with Sony’s other two UK kids nets, Pop and Tiny Pop.

The new look and theme will come with some new programming. Pop Max will host the UK premiere of Beyblade Burst, Winston Steinburger & Sir Dudley Ding Dong, Freaktown, Pirate Express and Clay Kids. The channel will be distributed through Freeview, Sky and Freesat.

Kate Marsh, the executive VP of Western Europe, International Networks at Sony Pictures Television, said: “The rebranding of Kix to Pop Max will allow us to strengthen the relationship in viewers’ minds between our portfolio of kids’ channels and our first-class children’s programming. Having a consistent identity across Pop, Tiny Pop and Pop Max cements our positioning as a broadcaster that is at the heart of kids’ entertainment.”

Last summer, Sony launched a pop-up channel by the same name. It ran marathons of shows on the Pop channel and operated until the end of 2016. It was revived earlier this year before being replaced by a time shifted version of Tiny Pop back in April.

CSC Media launched Kix in 2008. In 2014, Sony Pictures purchased CSC Media for £107 million. It remains to be seen what’ll happen to Kix’s more action-oriented programming, including its anchor Power Rangers.

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