background img

The New Stuff

1327 Views

Sony relaunches UK channel Kix as Pop Max


Sony’s boys channel in the United Kingdom, Kix, is going to get a makeover. Starting August 30th, the channel will now be a comedy-focused network aimed at boys aged 6 to 10 called Pop Max. The new name puts the channel inline with Sony’s other two UK kids nets, Pop and Tiny Pop.

The new look and theme will come with some new programming. Pop Max will host the UK premiere of Beyblade Burst, Winston Steinburger & Sir Dudley Ding Dong, Freaktown, Pirate Express and Clay Kids. The channel will be distributed through Freeview, Sky and Freesat.

Kate Marsh, the executive VP of Western Europe, International Networks at Sony Pictures Television, said: “The rebranding of Kix to Pop Max will allow us to strengthen the relationship in viewers’ minds between our portfolio of kids’ channels and our first-class children’s programming. Having a consistent identity across Pop, Tiny Pop and Pop Max cements our positioning as a broadcaster that is at the heart of kids’ entertainment.”

Last summer, Sony launched a pop-up channel by the same name. It ran marathons of shows on the Pop channel and operated until the end of 2016. It was revived earlier this year before being replaced by a time shifted version of Tiny Pop back in April.

CSC Media launched Kix in 2008. In 2014, Sony Pictures purchased CSC Media for £107 million. It remains to be seen what’ll happen to Kix’s more action-oriented programming, including its anchor Power Rangers.


Recently Published

Dreamweaver poster
»

A decree from the countess of cartoon storytelling: a book review of Animating Short Stories by Cheryl Briggs

Once upon a time . . . they lived happily ever after. The reason for ...

»

Mortal Kombat Legends: Scorpion’s Revenge Releasing in April

One of the most popular videogame franchises in history comes to ...

marvel future avengers dub
»

Marvel Future Avengers heads to Disney+ in North America

Streaming service Disney+ will add the Marvel Future Avengers anime ...

»

WildBrain revives Johnny Test in new TV series

Canadian children’s entertainment producer WildBrain (formerly ...

»

Barbie: Princess Adventures brings movie series back

Mattel’s Barbie franchise first inspired a CG-animated ...

»

Cartoon Network quietly debuts first ThunderCats Roar episodes

Nearly two years after its controversial unveiling, Cartoon Network ...

disney
»

Jerry Jones and Adventure Time: The reasons why fans feel off about Cartoons the last several years…

What does Jerry Jones, the owner of The Dallas Cowboys, one of the ...

»

Netflix launches new Pucca: Love Recipe animated series

Streaming giant Netflix added the new CG-animated Pucca: Love Recipe ...

»

Toys reveal first look at new Chinese Transformers animated series

These Autobots have definitely been hiding, though not necessarily in ...

Skip to toolbar