Spin Master and Simba Dickie Acquire Masha and the Bear License
Spin Master and Simba Dickie Group have recently joined the roster of international licensing partners for Animaccord Animation Studios’ popular CG animated brand Masha and the Bear. As licensees, both companies will bring to the table several new merchandise based on the property, with Spin Master releasing a wide range of toys for the US and Canada while Simba Dickie Group handles toy licensing in Europe.
Masha and the Bear is loosely based on the Russian folk tale of the same name, with the series portraying the hilarious adventures of the girl named Masha and an anthropomorphic bear that serves as some sort of father figure.
The new line of Masha and the Bear toys will be available starting with the second half of 2015.