Sprout Rebrands as Universal Kids
According to a recent announcement from NBCUniversal, the preschool network Sprout will be relaunched under the new name Universal Kids, and will be expanding its lineup with new programs targeted towards kids aged six to eleven after 6PM.
Universal Kids will be debuting on September 9, 2017 and will serve as a destination for kids and family programming. The network will carry various unscripted entertainment, live action scripted originals, and proven international hits including many of DreamWorks Animation shows, such as All Hail King Julien and DreamWorks Dragons: Riders of Berk.
The Sprout brand will not be retired, as it will continue as part of the Universal Kids channel. Sprout will continue expanding its library, with the month of July seeing the launch of Kody Kapow alongside existing programs such as Floogals, Dot., Nina’s World, and Noddy Toyland Detective.
“We see enormous potential to grow our audience in this space and create the Universal Kids platform for families to experience together,” said NBCUniversal Cable Entertainment Lifestyle Networks president Frances Berwick in making the announcement. “NBCUniversal is invested in the kids and family business, and the company believes in working together — we will benefit from promotion across our portfolio of networks and across the company through support that is unparalleled in the industry.”
“The launch of a channel that represents the world of NBCUniversal family brands with great TV content at its center makes tremendous sense for our business,” says Universal Kids’ General Manager Deirdre Brennan. “Just as children grow, Sprout is growing into Universal Kids — and we will reflect all that is universal about being a kid through connection, storytelling and entertainment.”
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