American Greetings Properties (AGP), which is currently the owners of the Straberry Shortcake property, and international licensing agent Exim has recently entered into a new partnership deal with Great Moments Publishing in Mexico.
The deal will give Great Moments Publishing the opportunity to launch a line of coloring and activity books, board books, storybooks, and other media based on the Strawberry Shortcake license, which is renamed as Rosita Fresita in Mexico.
The only change will be in the name, for localization purposes. The likeness of the characters and everything else will still be based on Strawberry Shortcake. The multimedia merchandising campaign is scheduled to launch in the region throughout Q4 2012.