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Technicolor Animates Mattel’s New Barbie DVD/Blu Ray Feature


Technicolor has recently finished delivery of Mattel’s New CG-Animated Barbie DVD/Blu-Ray feature, titled Barbie in the Pink Shoes. This is the second time Technicolor, via its Digital Productions division, has worked on a Barbie project. The first one being Barbie: A Perfect Christmas, which was released back in 2011. Barbie in the Pink Shoes will be the first Barbie Blu-Ray release from Mattel.

Technicolor Digital Productions division handled the front-end pre-production― art direction, design, storyboards/storyreel, editorial and production management― as well as direction, CG animation and audiovisual post-production for Barbie in the Pink Shoes, with the team led by exec producer Steven Wendland, director/producer Owen Hurley and producer S.T. “Siva” Sivaraman.

Barbie in the Pink Shoes focuses on the adventures of Barbie as Kristyn Farraday, a ballerina who finds herself transported to a fantastical ballet world after trying on a pair of sparkling pink shoes.


“The Barbie Brand’s first production with Technicolor was such a successful creative collaboration, we’re pleased to continue our partnership with our newest title ‘Barbie in the Pink Shoes’,” said Rob Hudnut, exec producer and VP of Barbie Entertainment at Mattel. “The Technicolor teams in both Hollywood and Bangalore have proven not only to understand Mattel’s vision for the Barbie Brand but also their eagerness to help us expand on that vision in a number of engaging and innovative ways.”

“When clients entrust us to represent well-established global brands like Barbie, we take that responsibility very seriously and endeavor to produce entertainment of the highest standard to reflect the brand,” added Tim Sarnoff, president of Technicolor Digital Productions. “We look forward to collaborating with Mattel again.”

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.
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