My Little Pony has certainly held up strong! After celebrating a 25th anniversary in 2008, the classic Hasbro brand is ready for an all new incarnation, joining The Hub’s launch line up on October 10th later this year (10-10-10!). Complete with colorful manes and a unique symbol, the ponies live in the magical kingdom of Equestria. The Hub plans to return viewers to this world with a new Pony series, My Little Pony Friendship is Magic. In the story, Twilight Sparkle, a studious young unicorn determined to increase her magical abilities, has been assigned by Princess Celestia to stop studying and make some friends! Twilight Sparkle heads to the fairytale village of Ponyville, meeting new ponies along the way, learning the most powerful magic of all: the magic of friendship!