Totally! Spies is currently one of the hottest girl properties to date, with its official Facebook site garnering over 238,000 fans, with the Totally Spies! Fashion Agent RPG managing to record-breaking 4 million registered players.
The Totally Spies! official TV fan site was created on Facebook last July 2011, and took only a year to reach almost a quarter of a million fans, similar to other hit cartoon shows such as Phineas & Ferb (258,715) and My Little Pony (289,914), and beating other cartoons from the same genre, such as Winx Club (166,484) and Angel’s Friends (3,304), and licensing sensations Strawberry Shortcake (154,563) and Peppa Pig (86,270).
Antoine Verdier, On-line Marketing Director, Marathon Media, comments, “Social media platforms are an increasingly important part of Marathon Media’s 360 degree approach to its properties. We are fortunate to have a highly recognizable, evergreen brand that refreshes itself with ongoing TV production, however nowadays that is not enough. Social media is essential to keeping Totally Spies! popular – and the success we have with our apps, RPG and Facebook fan pages suggests we are headed in the right direction!”