Following Tree Fu Tom’s debut at the London Toy Fair, FremantleMedia Enterprises has announced that it has signed a quartet of new UK licensees for the heroic pre-school brand, consisting of VTech for electronic learning toys, Brand International for footwear, GB eye for posters and badges. There’s also a multi-product deal with International Greetings across creative publishing, stationery, arts & crafts, and crackers. The new signings brings the total number of licensees representing Tree Fu Tom to 19 in the UK.
Pindy O’Brien, VP Brand Licensing and Retail UK said: “Tree Fu Tom has had a fantastic start to 2013. These four new high-quality licensees will provide additional variety and breadth to the growing Tree Fu Tom product range. With the imminent core retail rollout and a new series also due to air this year, 2013 looks set to be a spectacular year for this vibrant pre-school property.”