Turner International Asia Pacific has recently announced that their popular kid-oriented channel, Boomerang, will be making its way to the 11 million households in Thailand by next month, courtesy of free-sat broadcaster MGroup.
Boomerang will be offered in the Thai language from August 14, making it the first truly international kids’ channel on a free cable and satellite platform. The channel will be managed by a subsidiary of Major Kantana Broadcasting Co., Ltd (MKB) and supported by M Turner Co., Ltd.
Steve Marcopoto, Turner’s President and MD, said “We are delighted we will be launching Turner’s first free cable and satellite play in Thailand with our partners from Major Kantana Broadcasting. The entry into this joint venture demonstrates our commitment to increasing our presence in local markets and is the first of a number of new local partnerships that we will be announcing in the region. Thailand is a key market for us and Boomerang’s launch will come just months before the exciting scheduled opening of Cartoon Network Amazone in Bang Saray, Turner’s first themed waterpark anywhere in the world.”
Via: Turner International Asia Pacific