UK Licensing Rights for Oddbods Secured by ITV Studios
ITV Studios Global Entertainment has recently secured the UK licensing rights for One Animation’s popular animated comedy series Oddbods, and the company will be looking for licensing partners for a wide range of Oddbods-related merchandise targeted towards kids and early teens starting in Q3 2016.
The Oddbods series, on the other hand, will air on the leading kids’ channel CITV via 5 minute shorts peppered throughout the network’s autumn 2015 schedule, followed by full length episodes in spring 2016.
For the uninitiated, the Oddbods focuses on the daily adventures of seven differently-colored characters with distinct personalities, with each episode containing relying on family friendly and wholesome slapstick comedy to entertain kids.
“We’re delighted to be working with the world-class talent at One Animation and welcoming the wonderful OddBods to our portfolio,” comments Trudi Hayward, SVP Head of Global Merchandise at ITVS GE. “The series promotes wholesome universal values including sincerity, honesty, friendship and humour while its multi-platform presence gives fans the increasingly important ability to engage with the show across a variety of media-touch points.”
Source: ITV Studios Global Entertainment (via AWN.com)