Britain’s national tourist board VisitEngland has recently recruited Aardman Animations’ popular plasticine comedic duo Wallace & Gromit as official Tourism Trailblazers, in order to encourage Britons to explore more of their own country this year. The vacation season and the campaign will be kicked off by a new TV ad scheduled to air on May 12, 2013.
“Leisure time has always been very important to Wallace & Gromit, so it’s great to see them making this holiday choice,” says Nick Park, creator and director of Wallace & Gromit. “A nice cup of tea and some tasty local cheese is always a favorite, so they won’t be disappointed with their holiday in the U.K.”
“Wallace & Gromit are bound to grab people’s attention and will be great ambassadors for holidays at home,” says VisitEngland chief executive James Berresford. “They are a quintessentially English double-act with universal appeal at home and abroad, and I’m sure will have an adventurous time discovering all this country has to offer! We hope this ad, which I think breaks the mould of cliché tourism ads, will capture the imagination of Britons to inspire them to visit their local travel agent and book a break at home this year.”