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The New Stuff

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WATCH: What happens when cereal mascots fall out of popularity


Soggy Flakes is a stop-motion animated short film from the Affolter Brothers in British Columbia, Canada that shows just what could happen when the faces on your favorite cereal boxes fall out of fashion.

In a low-carb, sugar-free, gluten-intolerant world, a group of washed-up, out-of-work breakfast cereal mascots form a weekly support group. Together they lament the golden ages of yesteryear and attempt to figure out how to swallow the bitter taste of today’s reality. But when Captain Kale, an ex-colleague turned sell-out, shows up to the diner where they host their meetings, they’re forced to re-examine their definition of what it means to be a success.

The crew behind the short have also shared some behind-the-scenes production information through their Facebook page.

The 5-minute short was produced in the Vancouver area for around $10,000. The project received funding from the Telus Storyhive project, which aims to support local creators in western Canada. Soggy Flakes wound up winning their 2017 animation competition.


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