Wild Kratts Goes on an Adventure to China
9 Story Media Group has recently inked a raft of new deals in China for their animated nature adventure series Wild Kratts. The new batch of deals include National broadcaster China Central Television, which has picked up broadcast rights for airing on their CCTV-14 Kid’s channel from Monday to Friday at noon. A partnership with Beijing-based Pacific Media Group also led to an exclusive agreement with Youku and Alibaba for seasons 1 to 3. Further content placement for season 4 has been secured with many of China’s leading digital platforms, including CNTV, iqiyi, LeTV, PPTV, and SMG.
On the licensing side, Pacific Media Group became the licensing agent for the region, giving them the responsibility of bringing in new local licensees as well as handling distribution for existing global merchandise such as the toy line from master toy partner Wicked Cool Toys.
For the uninitiated, Wild Kratts is a creation of real life brothers and zoologists Martin and Chris Kratt, both of whom also star in the show via their animated counterparts. The show is already in its fifth season and is enjoying broadcasts in over 180 countries across 18 different languages.