Kratt Brothers Company and 9 Story Media Group have recently announced several new exciting developments regarding the show Wild Kratts, which is a wildlife-oriented edutainment cartoon based on the exploits of the real life zoologist brothers. The show has recently gained the no. 1 spot with kids aged 4 to 8 and 6 to 11 across several networks, including its debut channel PBS.
Wild Kratts’ popularity also extends to merchandising, as the master toy licensee Wicked Cool Toys recently launched a broad offering of products at Toys R’ Us, TRU.com. and PBS’ online store. The line up includes various kid-targeted merchandise such as creature power suits, talking plush, and even vehicle sets. Random House Kids are also in talks to release the first line of Wild Kratts books in the Us and Canada as part of its Step Into Reading campaign.