background img

The New Stuff

1 Views

WildBrain heads up Smooshy Mushy shorts


RedwoodVentures and OLO Industries have partnered up with DHX’s WildBrain to create and distribute material for the company’s Smooshy Mushy brand of soft toys. Short form animated and stop-motion content will hit YouTube in the coming months to help promote the line.

Andy Wiseman, CEO of RedwoodVentures LLC, says: “The Smooshy Mushy social platforms have a tremendously engaged, loyal and eager fan base. With WildBrain, we can deliver a new layer of content on YouTube that will tell the Smooshy Mushy story to millions, which will continue to fuel the brand’s momentum.  This, coupled with our rapidly expanding global licensing program, will ensure kids will have a regular variety of Smooshy Mushy content, as well as merchandise to fulfil their appetite for engaging with the brand.”

Michael Carroll, Business Development Manager at WildBrain, says: “The toy-line features a rich world of characters, perfect for the style of animation and stop-motion videos we will create. We look forward to growing a global audience, using our expertise in content creation and platform insights to steer the creative process.”

Nelvana recently launched a web-series for a competing line of squishy toys.

The following two tabs change content below.

Recently Published

»

WildBrain heads up Smooshy Mushy shorts

RedwoodVentures and OLO Industries have partnered up with DHX’s ...

»

Amazon Prime picks up new DreamWorks Rocky and Bullwinkle, Kung Fu Panda series

DreamWorks Animation Television has announced two new shows debuting ...

pokemon
»

Pokémon brings on new British broadcast partners

The Pokémon Company has made two big broadcast partnerships in the ...

»

Mattel Action debuts second season of Minecraft Mini Series

The Mattel Action is ever growing. After debuting last year themed ...

Virtual Hero
»

Virtual Hero: Spanish YouTuber gets anime-inspired TV series

With over 28 million subscribers and 6.4 billion views, Rubén ...

»

Frederator puts new shows in development

Wow Unlimited’s Frederator Networks continues to grow its ...

»

Pingu in the City gets second season

Even more noot-noots are coming your way. Sony Creative has confirmed ...

Rescue Bots Academy
»

WATCH: Transformers: Rescue Bots Academy first trailer

Comicbook.com has revealed the first trailer for Hasbro Studios and ...

»

Studio Ghibli co-founder Isao Takahata passes away at 82

Isao Takahata, the co-founder of Studio Ghibli co-founder and the ...

Skip to toolbar