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WildBrain heads up Smooshy Mushy shorts


RedwoodVentures and OLO Industries have partnered up with DHX’s WildBrain to create and distribute material for the company’s Smooshy Mushy brand of soft toys. Short form animated and stop-motion content will hit YouTube in the coming months to help promote the line.

Andy Wiseman, CEO of RedwoodVentures LLC, says: “The Smooshy Mushy social platforms have a tremendously engaged, loyal and eager fan base. With WildBrain, we can deliver a new layer of content on YouTube that will tell the Smooshy Mushy story to millions, which will continue to fuel the brand’s momentum.  This, coupled with our rapidly expanding global licensing program, will ensure kids will have a regular variety of Smooshy Mushy content, as well as merchandise to fulfil their appetite for engaging with the brand.”

Michael Carroll, Business Development Manager at WildBrain, says: “The toy-line features a rich world of characters, perfect for the style of animation and stop-motion videos we will create. We look forward to growing a global audience, using our expertise in content creation and platform insights to steer the creative process.”

Nelvana recently launched a web-series for a competing line of squishy toys.

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