Kids’ network and studio WildBrain has recently been tapped to manage Youtube content for German toy brand Playmobil. As part of a two-year agreement, WildBrain will manage a library of 15 animated shorts that will be made available on various Playmobil channels on the WildBrain network. The content will launch in multiple languages, including German, English, Spanish, and Portuguese.
“Playmobil toys have inspired generations of children around the world in creative play,” said Jon Gisby, Managing Director, WildBrain. “We have always been fans of the Playmobil digital strategy to produce high-quality animated stories featuring their iconic figures, and we are honored to have been selected to further grow their international audience and take the brand to new heights through the WildBrain network on YouTube and the YouTube Kids app.”
“Playmobil stands for a fascinating brand experience, and for a whole cosmos of creative video content,” said Steffen Höpfner, CEO of the Brandstaetter Group (Playmobil). “Children from all over the world today can become directors themselves and generate their own video clips. With WildBrain we have an experienced collaborator who will generate new energy and is able to perfectly present existing content for new and curated Playmobil engagement on the web.”