Headdstart International Pty Ltd. Recently appointed digital kids’ network and studio Wildbrain, to manage the Best Furry Friends toy brand on Youtube. Under their agreement, WildBrain will be in charge of the existing Best Furry Friends Youtube channels and advertising, while also launching new channels for different international territories. The new channels will continue to target the brand’s 6-9 year old target demographic, and will feature exclusive content consisting of 13 x 11 minute 3D CG episodes, 13 x 11 minute unboxing videos, 6 x 12 minute toy play videos, and 6 x 12 minute stop motion videos.
“As we continue to expand the offering of third-party kids’ brands on WildBrain, we are delighted to be teaming up with Headstart’s BFF, an ideal toy property to feature across our YouTube network,” commented Wildbrain’s commercial director, Rachel Taylor. “The brand’s range of collectible toys with cute, distinctive characters lends itself perfectly to both animated and live-action videos, allowing kids to immerse themselves in a world of play and imagination. We look forward to working with Headstart to grow the global audience for BFF.”
“We’re really excited to be working with WildBrain on our Best Furry Friends YouTube channel,” added Headstart International CEO, Andrew Hendy. “We have amazing content to share with our fans and WildBrain are the perfect partner to help us grow the brand globally on YouTube.”