Wildbrain and Youtube have recently entered into a two-year agreement with rights management company Sunrights, over the anime property Beyblade Burst. The deal will see the companies develop and manage a global (excluding Asia) Youtube strategy for Beyblade Burst. They have also partnered with super fan Youtube channel BeybladeGeeks in order to launch various brand activities centered around Beyblade Burst throughout the year.
Wildbrain will be in charge of Beyblade Burst local language channels, leveraging existing content in order to build a much wider audience for the franchise. The studio will be producing six original videos for launch on the BeybladeGeeks Youtube channel. These new episodes will support a new line of innovative battling tops as well as the Beyblade Blast World Championship, to be held at Kidexpo in Paris on November 3, 2018. The collaborative campaign is scheduled to launch this month.
“After almost 20 years, the Beyblade fandom is still going strong,” says Steven Cheung, co-creator BeybladeGeeks. “WildBrain has continually proven themselves to be leaders in the YouTube space, and we can’t think of a better team to work with to create new Beyblade Blast content.”