Wilmer Valderrama’s WV Enterprises has struck a partnership deal with Southern California grocery chain Northgate Gonzalez Market over a new animated series titled Muertoons. The partnership will mark the first time a premiere scripted animated series will be launched while leveraging the marketing and distribution strengths of a supermarket chain. One of the fresh new approaches under the program is that consumers who purchase select products from the grocery will be rewarded with exclusive episodes of Muertoons.
Muertoons is described as an animated series that follows the lives of five friends who live worlds apart, and how they are brought together by the Mexican holiday and celebration, Dia de los Muertos (Day of the Dead.) The series is produced by Valderamma, who will also lend his voice to the series. The cast also includes Alexa Pena Vega (Spy Kids), with score from composer Klaus Badelt (Pirates of the Carribean: The Curse of the Black Pearl.)
Details of the promotion can be found at www.northgatemarkets.com or www.losaltosranchmarket.com.