DHX Media’s W!LDBRAIN Entertainment has just partnered with Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media, and research firm Michael Cohen Group to launch the new transmedia math property UMIGO to ten markets across the US, using various children’s museums and public TV stations. They were joined last October 4 by Parliament Funkadelic legend Bootsy Collins and the UMIGO characters at the outreach kick-off event held at CMOM.
During the UMIGO outreach event, public school and home schooled children from New York participated in transmedia UMIGO workshops led by W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
“UMIGO has dual goals- to educate while it entertains. We know through extensive research that our tested curriculum-based UMIGO content is meeting both of these goals by engaging children in fun and interactive ways where they live, learn and play,” said Michael Polis, the property’s creator.