background img

The New Stuff

2102 Views

YEP!TV to Launch New Programming that Targets Boys


one piece yep tv

Starting tomorrow, new German media company YEP! TV will start broadcasting a new lineup of children’s and family programming on the free-TV channel ProSieben MAXX. The outlet will primarily target male viewers aged 6 to 13 years. The new channel will debut with the free-TV premiere of Captain America: the First Avenger on at 8.15pm.

It will also include a Yep! block, targeted at boys aged 6-13, following a deal with the German content provider. The block will consist of English-language premium titles and FTA premieres dubbed in German. MAXX’s kids series will include manga titles Pokemon and One Piece.

YEP!TV’s CEO is Karola Bayr, who previously served as an executive for a string of high profile networks such as Disney Channel, Jetix, EM.TV, Viacom and ProSieben.

“Exactly a year ago, I was asked to come on board, after working mostly international for these companies. I wanted to go back to my roots, also in the German tv-industry,” says Bayr. “Within the German landscape of children’s television there are only three dedicated kids channels, KiKa, Super RTL and Nickelodeon. Comparing the size of our market, you will find more kids channels in smaller countries like UK, France, Italy and Spain than in Germany.”

Bayr also pointed out that kids’ channels in Germany tend to focus more on girls or both genders, which makes YEP!’s boy-targeted programs unique:

“We’ve found potential within the male target group, a few years ago the target group for pay TV channel Jetix. We have always said: if you want to enter the market we need to have this clear positioning, also within the advertising market. Similar to Jetix we are considering the launch of a YEP! magazine.”

Via: Animation Magazine


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

»

Barbie: Princess Adventures brings movie series back

Mattel’s Barbie franchise first inspired a CG-animated ...

»

Cartoon Network quietly debuts first ThunderCats Roar episodes

Nearly two years after its controversial unveiling, Cartoon Network ...

disney
»

Jerry Jones and Adventure Time: The reasons why fans feel off about Cartoons the last several years…

What does Jerry Jones, the owner of The Dallas Cowboys, one of the ...

»

Netflix launches new Pucca: Love Recipe animated series

Streaming giant Netflix added the new CG-animated Pucca: Love Recipe ...

»

Toys reveal first look at new Chinese Transformers animated series

These Autobots have definitely been hiding, though not necessarily in ...

»

Spookley the Square Pumpkin returns with new TV special after 15 years

The 2004 CG-animated movie Spookley the Square Pumpkin is getting a ...

»

Bakugan Battle Planet brawls into second season

Bakugan is standing tall, like an awesome one. Spin Master’s ...

»

Cartoon Network Asia adds Time Bokan 24

WarnerMedia’s Cartoon Network channels in Asia are adding a ...

fast & furious: spy racers
»

Fast & Furious Franchise Gets a Cartoon Spin-Off

Vin Diesel’s massively successful Fast & Furious franchise ...

Skip to toolbar