Nintendo originally had a no-DLC policy on their games but they have eventually warmed up on the concept as seen on titles like Fire Emblem: Awakening and others. However, one application of paid DLC that we haven’t seen yet, despite being a shoe-in for it, is in Pokemon. And it turns out there’s good reason for it.
In a recent interview with 4Gamer.net, Pokemon art director Ken Sugimori and director Tetsuya Watanabe admitted that the series has always been averse to the concept of buying Pokemon with real money, going back to the days when series creator Satoshi Tajiri was still heavily involved. Sugimori himself believes that purchasing Pokemon is DLC one of the things that could ruin the series.
“I believe the reason we don’t simply commercialize [Pokémon],” he says, “is that it’s a way of protecting the brand, and for this purpose, we have the specialty company called The Pokémon Company. Therefore, suppose we sell a Pokémon for 100 yen, then we must prepare something that is worthy of that 100 yen, along with a reasonable consent for doing so.”
Source: 4Gamer.net (via Crunchyroll.com)