Now that is a sizable investment! The Peanuts gang, whose members include Charlie Brown, Snoopy, Lucy, Linus, Pig-Pen, Peppermint Patty, Schroeder, Linus, Sally, the red-headed girl, Woodstock, and more, was just sold by E.W. Scripps Co. to Iconix Brand Group. Iconix is currently known for brands like Joe Boxer, Candies, and Danskin, but can now add the famous comic strips and holiday-specials to their galleries. And at what cost? $175 million dollars. The Peanuts sale is beyond just Snoopy Comics, and certainly the largest monetary volume attributed to original creator, Charles M. Schulz; whose family will lock in 20 percent ownership of the franchise.
And while $175 million sounds like big bucks, CNN reports that because the Peanuts brand is so well known, and makes appearances in over 40 different countries around the globe, the name generates average annual sales of over $2 billion (with a “B”) dollars. Not bad, for a Blockhead.