background img

The New Stuff

577 Views

Sanrio and SEGA Partners For Sonic the Hedgehog x Sanrio Collection


SEGA and Sanrio have recently teamed up in order to launch the first ever Sonic the Hedgehog x Sanrio collection through select Sanrio stores and the online store at Sanrio.com. The initial line up will consist of 10” plushies with designs that blend SEGA and Sanrios trade mark characters, such as Sonic, Tails, Knuckles, Amy, Hello Kitty, Badtz-Maru, Chococat, and My Melody.

The second phase of the collection will feature plush and collectible vinyl figures from Toynami, with more details being announced later in 2017.

“SEGA and Sanrio both have a rich history in creating whimsical creative characters that transcend generations along with a loyal, dedicated fan base,” says Anoulay Tsai, licensing director, SEGA of America. “With 2016 marking Sonic’s 25th anniversary, we’ve stepped out of the box by creating innovative collaborations with iconic brands like Hello Kitty to reinforce the relevance, longevity and strength of our beloved blue hedgehog. We hope to surprise and delight our fans through our combined efforts.”

To support the partnership, the mobile game Sonic Dash will have a four-week in-game event that allows players to unlock Sanrio characters and use them to race through Sonic’s world.

“We are honored to celebrate Sonic the Hedgehog’s 25th anniversary and collaborate with SEGA to bring our characters together with Sonic and friends in his fantastic world,” says David Marchi, vice president, brand management and marketing, Sanrio. “We hope both our fanbases will love the product collections and the digital play during the limited-time mobile game event.”

The Sonic the Hedgehog x Sanrio collection will be available beginning Dec. 15.

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

»

Batman Teams Up with the Teenage Mutant Ninja Turtles in New Animated Film

According to recent information from SyFy, the World’s Greatest ...

»

WATCH: New Trailer for DC Super Hero Girls

Warner Bros. Animation has just released a new trailer for a new ...

family guy
»

Bob’s Burgers, Family Guy Gets 10th and 18th Season Renewals

FOX-TV has recently renewed the adult animated comedy shows Family ...

»

Terra Willy Sold to New Territories

French sci-fi film Terra Willy has recently been sold to various ...

»

Discovery and Nelvana Join Forces for redknot

Discovery, Inc. And Corus Entertainment’s Nelvana have recently ...

jump force
»

JUMP FORCE Launch Trailer Released

Bandai Namco’s Shonen 3D fighter JUMP FORCE will launch in the ...

»

First 23 Minutes of Mobile Suit Gundam NT Available in English Dub

Mobile Suit Gundam NT will be screening in select US theaters on ...

genlock
»

New gen:LOCK Clip – an Evil Mecha Threatens Cammie

Rooster Teeth has just released a new clip from the fourth episode ...

jump force
»

JUMP FORCE Gets Live Action Commercial

We are only a few days away from the launch of Bandai Namco’s ...

Skip to toolbar