Disney may have finally found the proverbial goose that lays the golden egg with their acquisition of Marvel. Aside from the massive blockbuster and home video success of the movies, their animated division is also breaking new grounds. The newest one to prove itself is Disney XD’s Ultimate Spider-Man, which became the top rated animated title on the channel, reaching as many as 1.2 million individuals aged 4 and above, including 683 thousand kids 4-15 and 265,000 boys 8-12 in its first six weeks of broadcast.
Ultimate Spider-Man’s premiere episode was the best performing show in its timeslot with young boys aged 8-12 on any UK kid’s TV channel. The show also helped boost Disney XD’s year on year ratings for its timeslot by 77%
“The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation” comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. “Following the incredible success of Marvel’s Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone’s favorite Super Heroes.”