Nickelodeon has recently announced a new campaign called SpongeBob SquarePants: You Bring the Color (www.YouBringtheColor.com), which will empower fans as it allows them to help color brand new SpongeBob SquarePants episodes, with a chance to have their creations featured on Nickelodeon this fall. The campaign will run throughout July and August, with images being made available from the final scene of an upcoming black and white episode titled “Squid Noir.” The selected fan creations will then debut on Nickelodeon this fall via a special themed week of new episodes, dubbed “You Bring the Color.”
The SpongeBob SquarePants: You Bring the Color website will offer over 50 scenes to color, along with an online gallery that displays select submissions so fans can see their creations throughout the campaign.
Nickelodeon will extend the experience to retail aisles in September, where specially marked packages of products from official You Bring The Color partners will feature codes that will unlock additional exclusive scenes to color. Partner products include General Mills GoGurt, Frankford Gummy Krabby Patties Candy and International Vitamin Corporation’s SpongeBob Gummy Vitamins. Products will be available at many national mass and grocery retail chains. The more images that fans color, the better their chances to see their creation on-air during You Bring the Color week.