Sony Pictures Animation has recently announced a new deal with Cartoon Hangover’s Fred Seibert in order to launch a new idea incubator project named GO! Cartoons. Designed to provide emerging artists with much-needed opportunities, Go! Cartoons will turn the artists ideas into animated shorts that will debut on Seibert’s Cartoon Hangover Youtube Channel, giving it exposure to more than 1.3 million subscribers.
Sony Pictures Animation, for their part, will be funding 12 five-minute animated shorts, with plans to release one per month on Cartoon Hangover. Out of the 12 selected shorts, one will become a limited series for the channel. This allows Sony to find new promising talent and marketable content through an alternative development method.