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All posts tagged in: mattel

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Mattel launches new Rescue Heroes web-series

American toy manufacturer Mattel has debuted a fresh look for its Rescue Heroes preschool property through a new web-series. The 2019 relaunch of the franchise sees a new generation of heroes led by Billy Blazes save the day in natural and man-made disasters. The first of a series of animated shorts debuted earlier this week on the Fisher Price YouTube channel. New episodes will be added ...

polly pocket
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Polly Pocket Gets New Broadcast Deals

DHX Media’s animated kid’s series, Polly Pocket, recently secured a bunch of new international broadcast deals. The new broadcasters are 16 in total, and they include a lot of heavyweights, such as: Sony Pictures Television’s POP channel (U.K.); RTL Telekids (Netherlands); Kidzone TV (Baltics); Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African-French speaking countries) and ...

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Spin Master launches lawsuit against Turning Mecard

Following similar actions made against Screechers Wild and Eonster Hunter, Spin Master has filed a lawsuit against Mattel over Turning Mecard in the United States. The Canadian toy company alleges the Korean toyline infringes on patents related to the transformation aspects found in its Bakugan property. They’re looking for damages and a permanent injunction against the distribution of the ...

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Mattel debuts Mecard in the U.S., abroad

Following 2017 launches in Australia, Canada and South East Asia, Mattel is finally introducing the South Korean hit Turning Mecard to audiences in the United States and most other international markets. Now simply branded Mecard, the first season of the show debuted on the company’s Mattel Action YouTube channel last Friday. Jason meets an alien talking car who can transform into a giant ...

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Mattel Action YouTube channel launches with Minecraft series

The BattleClaw YouTube channel has been rebranded as Mattel Action. The new video destination will showcase explosive content based on Mattel’s toylines. The first batch includes additional episodes of BattleClaw, plus MEGA Construx (featuring Call of Duty, Destiny, and Halo), Minecraft and WWE shorts. The first to launch is Minecraft Mini Series: Challenge of the Spooky Isles, a CG reality ...

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Brand New Thomas & Friends Showcased at MIP Jr.

Mattel has recently unveiled a new 26 x 11 Thomas & Friends series at MIP Junior, titled Thomas & Friends: Big World! Big Adventures! The new series is targeting Fall 2018 as the premiere and aims to introduce a wide range of changes and enhancements to the franchise, in order to provide a more modern feel and appeal to the Thomas & Friends franchise. The show is said to have been ...

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Thomas & Friends: The Great Race Debuts New Character, Yong Bao

Last Sept 22, Mattel debuted the family CGI feature-length special Thomas & Friends: The Great Race across China, covering 23 provinces and more than four thousand cinemas. One notable factor in the theatrical debut is the introduction of the franchise’s first Chinese character, Yong Bao. The film will see Thomas go on a new adventure at the Great Railway Show, where he comes across a ...

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Mattel launches Turning Mecard in Canada and Australia

Not content with just releasing BattleClaw, Mattel Creations is bringing another Asian property to the west. This time, from South Korea, comes Turning Mecard. A new take on the Bakugan toy concept, Mecard has proven to be a huge hit it in its native land since its launch in 2015. The first series has been followed up with an ongoing sequel series, a theatrical movie, a handful of video games and ...

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Mattel launches BattleClaw on Youtube

While we’re seeing a growing shift to digital platforms for long form animated productions, most large companies still value a traditional television run to get people to pay attention to their latest series. It seems 2017 is when that’s starting to change, as Hasbro launched Hanazuki as a digital-only property and their rival Mattel has done the same with the Chinese co-production ...

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Mattel Secures First LatAm Deal for WellieWishers

Mattel Inc’s entertainment content division Mattel Creations has recently inked the first Latin American broadcast deal for their girl-oriented property WellieWishers (26 x 11), with Mexico;s Televisa signing up as the 2d animated series’ broadcast partner in the region. Under the broadcast deal, WellieWishers will be launching on Televisa in mid-December, and will be dubbed specifically ...

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Mattel Named Master Toy Partner for Battleclaw

According to a recent announcement, Uyoung has recently appointed Mattel as the new global master toy partner for the 2D animated action series titled BattleClaw, which is targeted towards young boys aged 6 to 10. As part of their duties, Mattel will be manufacturing, distributing, and marketing a line of toys and consumer products based on the BattleClaw franchise. This will include games, ...

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Mattel and Silvergate Announce Partnership for Octonauts in China

Global TV production and licensing outfit Silvergate Media, along with Mattel in China have recently inked a partnership deal for the undersea preschool adventure property Octonauts. Under the partnership, Mattel China will be managing Octonauts-related consumer products and retail programs with local licensees in China. Mattel China’s support for the property is not surprising, as sales of ...

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