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All posts tagged in: mattel


Mattel Secures First LatAm Deal for WellieWishers

Mattel Inc’s entertainment content division Mattel Creations has recently inked the first Latin American broadcast deal for their girl-oriented property WellieWishers (26 x 11), with Mexico;s Televisa signing up as the 2d animated series’ broadcast partner in the region. Under the broadcast deal, WellieWishers will be launching on Televisa in mid-December, and will be dubbed specifically ...


Mattel Named Master Toy Partner for Battleclaw

According to a recent announcement, Uyoung has recently appointed Mattel as the new global master toy partner for the 2D animated action series titled BattleClaw, which is targeted towards young boys aged 6 to 10. As part of their duties, Mattel will be manufacturing, distributing, and marketing a line of toys and consumer products based on the BattleClaw franchise. This will include games, ...


Mattel and Silvergate Announce Partnership for Octonauts in China

Global TV production and licensing outfit Silvergate Media, along with Mattel in China have recently inked a partnership deal for the undersea preschool adventure property Octonauts. Under the partnership, Mattel China will be managing Octonauts-related consumer products and retail programs with local licensees in China. Mattel China’s support for the property is not surprising, as sales of ...


Welcome to Monster High Screening Dated

Mattel, Fathom Events and the Women’s Forum are collaborating to present a special 1-day screening event for Welcome to Monster High in selected theaters. Just in time for the back-to-school season, the August 27 (Saturday) cinema run guarantees an enjoyable spook-tacular for children and fans of the creepy but cute franchise. The feature-length CG animated adventure features the daughter of ...


Mattel Creations and DXH Collaborate for Rainbow Magic

DHX Media has secured the license for Mattel’s Rainbow Magic in an exclusive, long-term global deal managed by the Mattel Creations division. The agreement includes several revenue streams, which gives DHX the right to produce and distribute an array of new, multi-platform content. Rainbow Magic initially caught the attention of young readers all over the world when the publisher introduce the ...


Trailer of New Thomas & Friends Movie Released

Mattel Creations, the centralized TV, theatrical and digital content creation company, released the new CG-animated Thomas & Friends: The Great Race movie which will arrive on television, DVD and in theaters this summer. It features international cast of new characters. The Great Race is the eleventh feature film for the internationally adored blue train and will highlight 13 new engine ...


Iconic DC Superheroines Reimagined for a Younger Audience: DC Super Hero Girls

As part of a company-wide initiative to further diversify their strong female characters and inspire a younger generation of women, DC, Warner Bros., and Mattel have joined forces and collaborated on a new line of merchandise, animated content, and graphic novels dubbed as DC Super Hero Girls. The new DC Super Hero Girls line is targeted towards girls aged 6 to 12 and is a reimagining of DC’s ...


Team Hot Wheels Specials Make Their Way to Canada Via Disney XD

Two Team Hot Wheels specials will be making their way to Canada this month, care of Disney XD Canada. The first one is Team Hot Wheels: Origin of Awesome, which is scheduled to air on May 16 at 6:30 pm ET. The next one is titled Team Hot Wheels: Skills to Thrill, which in turn has been scheduled to air on May 30 at 6:30 pm ET. Team Hot Wheels: Origin of Awesome focuses on the sleepy town of Hilly ...


Warner Bros. Announces New Programs Based on Batman and Superfriends Toys

Warner Bros. Consumer Products (WBCP), DC Entertainment, and Warner Bros. Animation have recently announced a new wave of animated content based on toylines from Mattel and Fisher-Price, which are in turn based on DC properties. The first one is The Mattel tie-in Batman Unlimited, which is expected to launch in 2015 with new made for video movies and shorts. The other one is DC Super Friends, ...


Mattel’s Ever After High Making Its Way to The Big Screen

According to a recent report by, Chernin Entertainment is currently working with Mattel in order to develop a new animated film based on the popular Ever After High toy line. The project is helmed by Jenno Topping and Peter Chernin. Ever After High focuses on the story of teenage sons and daughters of iconic fairytale characters, such as Apple White (daughter of Snow White) and Raven ...


Fisher-Price Greenlights New CG Animated Series, Little People

Fisher-Price and its affiliate, HIT Entertainment, have recently announced that they have already entered the pre-production stage on a brand new CG-animated series based on the former’s popular preschool brand, Little People. The show is expected to debut in 2015, and is being produced at HIT Entertainment’s UK content hub. The series will emphasize the power of discovery to inspire ...


Barbie Is Getting a Live-Action Movie

It’s true – Mattel and Sony Pictures are coming together to create a live-action comedy centered on our favorite fashion doll. Hannah Minghella, Columbia Pictures’ president of production, had this to say: We’ve always thought that the Barbie story had great potential, but a universe of possibilities opened up when Jenny, Walter and Laurie brought us their unexpected, clever, and ... now has 5 pages of news and games!12345

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