Nickelodeon and FLuD have just entered into a partnership that will lead to the creation of a series of limited edition t-shirts and watches inspired by the Teenage Mutant Ninja Turtles franchise. The product line will consist of interpretive designs by artists, including one of New York’s most prolific artists, Ron English. The products will retail on FLuD’s online shop (http://www.fludwatches.com/products) and at fine boutiques nationwide.
“We are thrilled to partner with FLüD to develop Teenage Mutant Ninja Turtles products,” said Alix Kram, Vice President, Lifestyle and Retail Marketing, Nickelodeon Consumer Products. “Not only are we combining our two iconic brands, but we have the opportunity to work with amazing and influential artists like Ron English to develop visually stimulating and memorable pieces.”
The watches will feature an oversized face with a Teenage Mutant Ninja Turtles graphic, as well as a graffiti style logo on the band. The watches’ launch will also coincide with the release of four graphic Tees with a similar motif.
“Ron English is a legend, and the Teenage Mutant Ninja Turtles had every kid in the 1980s dreaming of turning into a turtle – and I’m sure they had pet sales for turtles flying through the roof too!,” said Doug Cohen, Founder and CEO, FLüD Watches. “Being able to see a legendary artist put his spin on an iconic creation like Teenage Mutant Ninja Turtles is absolutely crazy – and being able to have the canvas he uses for it be a FLüD watch, is just an honor.”