Nickelodeon’s latest refresh of the Teenage Mutant Ninja Turtles started their first season with a bang last weekend (Saturday, Sept. 29, at 11 a.m., ET/PT), managing to rank as said week’s top telecast with kids aged 2 to 11 (6.2/2.1 million) and boys 6-11 (8.2/837,000) across broadcast and cable TV. It also ranks as the number one kids program on basic cable with its 3.9 million total viewers for the week. The show also managed to hit a new record rating for Nickelodeon with boys 2-11 (7.5/1.3 million), and was the network’s top-rated premiere for an animated series since 2009. During its premiere weekend the series reached nearly 12 million total viewers.
As expected, the successful launch convinced Nickelodeon to order 26 more additional episodes of the series, which are expected to air next year. The franchise’s success on TV also managed to build excitement in the licensing community, with a new line of consumer products from Playmates Toys being named as ‘Hot Toys for the Holidays’ on the prestigious Toys R’ Us and Time to Play lists.