Aardman has recently partnered with creative communications Agency Bray Leino in order to produce the newest TV ad campaign for Otex Ear Drops. The new ad features a more engaging, yet abstract approach to delivering a message, as opposed to Otex’s past attempts to deliver a message via direct, clinical methods.
The new ad uses radio interference as an analogy for the problem of hearing impairment as caused by wax buildup, with the product being introduced as a solution towards the end.
“The radio idea lent itself perfectly to our intimate style of shooting, and the sounds we chose were to represent sounds you would miss or sounds that you had an emotional connection too… like Sunday morning or first birthday,” says Aardman directors Karni and Saul.
You can check out the ad below: