Award-winning studio Aardman Animations has recently produced a new high-profile TV ad for the range of fun-shaped fruit flavor jelly sweets, Maynards Discovery Patch. The ad is scheduled to air this spring.
The advert focuses on a family of hedgehogs who are about to try their first taste of Maynards Discovery Patch, all the while exploring the questions on pack. The advert features the trade mark stop-motion animation style that Aardman has made famous in their high profile projects such as Wallace & Gromit and Shaun the Sheep.
“We were looking for a textured, intimate and handmade look so we decided to opt for needle felting finish which gives the puppets a realistic, yet cosy feel. The challenge was creating a world – part hedgehog, part person – that humans can relate to. It was loads of fun coming up with the small details in the set like the nature themed elements,” said Directors Karni and Saul.
Kaitlin Williams, Brand Manager for Candy at Mondelēz International, said: “We’re hugely excited to be working with Aardman for our first TV campaign for Discovery Patch. The hedgehogs are the perfect fit with the quirky and curious personality of the product, and we expect the ad’s going to be a big hit with consumers.
Source: Aardman Animations